Drew Brennan on how automation can help with cycle counting

Cycle counting is broken. In this video, Drew Brennan pulls back the curtain on why traditional inventory counts frustrate teams, drain productivity, and fall short of today’s retail demands. He outlines the hidden costs of manual inventory processes, from disrupted workflows to the sheer inefficiency of relying on people for precision at scale. But it’s not all doom and gloom—Drew shares how innovative retailers are shifting toward automated inventory solutions that offer real-time accuracy without the operational headaches. Whether you're a retail operator, supply chain leader, or tech-minded exec, this breakdown of cycle counting challenges and modern inventory strategies is a must-watch.