A Brain Corp on-demand webinar with Director of Global Business Development Sandy Agnos and Director of Product Management Raj Aikat. Originally aired live on October 17th, 2018. Product development has traditionally been about the ubiquitous level of effort vs. value tradeoff. However, as product development gets automated and the growing pains of manufacturing and productizations get removed from many internal processes, the domain of “what we can develop” becomes essentially limitless and constrained only by resources. What becomes paramount in such scenarios is how to sift out the “what we should do” from the “what we should not do,” and align the organization’s focus, competencies, resources and vision into a direction that creates sustainable differentiation. Customers morph from requirement generators to requirement filters. Product roadmaps should encompass the front and back-end of your product. The front being how your product is deployed, the back how it is serviced. It is only with these "bookends" that you will know a product is ready to launch. In this webinar we will discuss: